Pittsburgh LOOK UP Superman poster

This concept poster was inspired by filmmaker James Gunn’s social media posts expressing gratitude to various filming locations for Superman 2025. Although the project did not actually shoot in Pittsburgh, I designed this piece to explore a speculative marketing campaign where localized posters encourage major metropolitan areas to 'look up.' Being based just an hour outside of Pittsburgh, I chose to feature the city to add a personal, regional connection to the design. Photo Credit: Dustin McGrew Photography