It has been quite a while since I created my original Luke Arts logo in 2018. Although I had been planning to refresh it for a while, a recent Graphic Design assignment gave me the perfect opportunity to bring a sleeker design to life.
In addition to the logo, I wanted to create a personal brand mark. Since I am marketing my own design services, I modeled the mark after myself. I intentionally gave the expression a subtle, mysterious quality so each viewer can interpret it in their own way.